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JoomlaTune Support Forum    ProofReader component    General discussion    Topic: What Is Digital Marketing?
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« on: January 03, 2018, 13:37:41 »

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Paid Search
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

Search Engine Optimization
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need( کسب و کار اینترنتی ) for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

Content Marketing
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:

It is a key pillar of modern SEO
It helps you get noticed on social media
It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

Social Media Marketing
mail Marketing
Email has been around for more than two decades, and it’s not going ( آموزش بازاریابی اینترنتی )anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

Trustworthy
Relevant
Conversational
Be coordinated across channels
Strategic

Mobile Marketing
As mobile devices become an increasingly integral part of our lives( بازاریابی اینترنتی ), it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.

From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.

Marketing Automation
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.

When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s ( مدیر وب )impact on the bottom line.
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johnyy25
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« Reply #1 on: January 13, 2018, 20:46:35 »

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« Reply #2 on: January 15, 2018, 21:38:54 »

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« Reply #3 on: January 24, 2018, 19:08:39 »

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« Reply #4 on: January 25, 2018, 16:15:53 »

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alinafrandus54
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« Reply #5 on: January 26, 2018, 16:12:58 »

Digital marketing is the promotion and advertising of businesses and their products through digital media channels. Discounts On Coupons Digital media, at the moment, contains websites, social media, radio, tv, cell phone and even forms of traditionally non-digital media such as advertisements and transit signs.
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« Reply #6 on: February 05, 2018, 23:50:09 »

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
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« Reply #7 on: February 08, 2018, 13:11:42 »

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« Reply #8 on: February 08, 2018, 23:59:07 »

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« Reply #9 on: February 13, 2018, 08:20:37 »

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